The problem
Multiple stakeholders across the 5,000-people-large business were using corporate and local account to promote their activity
This led to quite chaotic channels with random, not-fit-for channel imagery, typos in posts etc.
Furthermore, the whole business was using only organic social for promotion, not making the most out of their content
Our solution:
Regular Masterclasses on different topics around social to upskill people across the business.
Creating guides and checklists for people to use when posting online to ensure quality assurance.
Centralising campaign production: Pre-packaged campaigns and messaging for both paid and organic.
Running first paid campaigns.
The result:
On LinkedIn, engagement rate has more than doubled, from 0.91% to 2.3. We have also quadrupled the click-through rate from 0.26% to 1.44%
On Facebook, we have more than doubled the amount of engagements (from 714 to 1,657) and impressions (from 26,586 to 63,979)
On Paid, we have lowered the CPA from £200 to £99
Higher quality content that is distributed to regions, who spend less time on creating and thinking of their own content – winning back time