Fed up of trawling through the net for the right social creative advert sizes? No worries - we put them all in one place for you! Shake things up, A/B test, take over feeds with larger placement sizes, and optimize your creative specifically to the channel you're promoting on. Here are all the social advert sizes you'll need!
Facebook Advert Sizes.
Facebook Video Sizes
- Video ratio: 9:16 to 16:9
- Video file size: 4 GB max.
- Video length minimum: 1 second
- Video length maximum: 240 minutes
- Video captions: Optional but recommended
- Video sound: Optional but recommended
In our experience, vertical videos work the best on mobile.
Facebook Static Advert Sizes
- File type: jpg or png
- Image ratio: 1.91:1 to 4:5
In our experience, 1200×1200 images work nicely across both Facebook and Instagram. There’ no 20% text size limitation anymore but we’d still recommend keeping the text volume on your assets low.
Facebook Carousel Advert Sizes
- Minimum number of cards: 2
- Maximum number of cards: 10
- Image file type: jpg or png
- Video file type: Supported file formats
- Video maximum file size: 4 GB
- Video length: up to 240 minutes
- Image maximum file size: 30 MB
- Recommended resolution: at least 1080 x 1080 px
- Recommended ratio: 1:1
Instagram Advert Sizes.
Video
- Video ratio: 1:1
- Video file size: 4 GB max.
- Video length minimum: 1 second
- Video length maximum: 1 minute
- Video captions: Optional but recommended
- Video sound: Optional but recommended
Images
- File type: jpg or png
- Image ratio: 1:1
Carousel
- Minimum number of cards: 2
- Maximum number of cards: 10
- Image file type: jpg or png
- Video file type: Supported file formats
- Video maximum file size: 4 GB
- Video length: up to 240 minutes
- Image maximum file size: 30 MB
- Recommended resolution: at least 1080 x 1080 px
- Recommended ratio: 1:1
LinkedIn Advert Sizes.
Video/Animation
- Length: Three seconds to 30 minutes (Tip: most successful video ads are less than 15 seconds long)
- File size: Between 75 KB and 200 MB
- File format: MP4
- Frame rate: Less than 30 FPS (frames per second)
- Pixel and aspect ratio requirements:
- Landscape 16:9 aspect ratio (1.78):
- Minimum: 640 x 360px
- Maximum: 1920 x 1080px
- Square 1:1 aspect ratio (1):
- Minimum: 360 x 360px
- Maximum: 1920 x 1920px
- Vertical 9:16 aspect ratio (0.5652):
- Minimum: 360 x 640px
- Maximum: 1080 x 1920px
- Landscape 16:9 aspect ratio (1.78):
- Note: Vertical aspect ratio videos will only be served to mobile devices that support a vertical video player, specifically app versions higher than Android 0.406.59 or iOS 9.14.268.
- Audio format: AAC or MPEG4
- Audio size: Less than 64KHz
- Video captions: must be in SRT format
- Video thumbnail (optional):
- File format: JPG or PNG
- Maximum file size: 2 MB
- Tip: the aspect ratio and resolution of the video thumbnail and video should match
Images
- File type: jpg, png, or gif
- Vertical ads: 1:1 and 9:16 variation
- Sponsored content images: 1200 x 627 pixels (1.91:1 aspect ratio)
- File size: 4MB max.
A few recent examples that worked for us well:
GDN Advert Sizes (Google Display Network).
Video
- Video dimensions: 300×250 and 300×60 (YouTube Reserve companions)
- Video file size: 4 GB max.
- Video length minimum: 1 second
- Video length maximum: 30 seconds
- Video captions: Optional but recommended
- Video sound: No sound, only on click
Images
- File type: jpg, png, gif,
- File size 150KB
- Square and rectangle: 200 × 200, 240 × 400, 250 × 250, 250 × 360, 300 × 250, 336 × 280, and 580 × 400
- Vertical ads: 120 × 600, 160 × 600, 300 × 600, and 300 × 1050
- Horizontal ads: 468 × 60, 728 × 90, 930 × 180, 970 × 90, 970 × 250, 980 × 120
We’d recommend sticking to these sizes which generally perform well:
- Medium Rectangle (300 x 250)
- Large Rectangle (336 x 280)
- Leaderboard (728 x 90)
- Large Skyscraper (300 x 600)
HTML5
- Formats: ZIP containing HTML and optionally CSS, JS, GIF, PNG, JPG, JPEG, SVG
- Sizes: Same as Image
Same as with the image ads, we’d recommend sticking to Medium, Large rectangle, leaderboard, and skyscraper ads.
More detailed info on how to create these can be found here
Twitter Advert Sizes.
Video
- File type: mp4 or mov
- Video ratio: 1:1
- Video file size: 1GB max
- Video length minimum: 1 sec.
- Video length maximum: 2 min. and 20 sec.
- Video codec: H264
- Video captions: Closed captioning or text overlays recommended
- Primary text: 280 characters or 257 characters with a link
Images
- File type: jpg, png, or gif
- Desktop image ratio: Any aspect between 2:1 and 1:1
- Mobile image ratio: 16:9
- Image size: 3 MB for photos, 5 MB for animated gifs
- Website card image: 1.91:1
- App card image: 1:1
- Single and multi-image tweets: 600 x 335 pixels min
- Primary text: 280 characters or 257 characters with a link
Pinterest Advert Sizes.
Video
- Standart video ratio: Shorter than 1:2 (width:height), taller than 1.91:1
- Max. video ratio: Square (1:1) or widescreen (16:9)
- Video file size: 2GB max.
- File type: mp4, mov, or m4v
- Video length minimum: 4 seconds
- Video length maximum: 15 minutes
- Video captions: N/A
- Title: 100 characters
- Description: 500 characters
- Encoding: H.264 or H.265
Images
- File type: jpg and, png
- Image ratio: 2:3
- Image size: 32 MB.
- Title: 100 characters
- Description: 500 characters
Carousel
- File type: jpg and, png
- Image ratio: 1:1 or 2:3
- Image size: 32 MB per image
- Images per carousel: 2-5
- Title: 100 characters
- Description: 500 characters
App install pins
- File type: jpg and, png
- Image ratio: 2:3
- Image size: 32 MB
- Title: 100 characters
- Description: 500 characters
