Marketing ‘The Warm Heart of Africa’

Truly Africa’s hidden gem, Malawi Tourism’s challenge was to promote the destination to a European market. We took lead on design, and flipped stunning imagery into content that inspired, and supported digital and social reach through assets that said ‘this place needs to be on your list’.

As well as working with design and imagery, we also supported with content. Blogs, Press Release and long form writing designed so take the reader directly to Malawi, and inspire them into booking a trip. We had great success particularly with the article written for Travel Africa Magazine, linked to on the right.

ClientMalawi TourismServicesDesign, Print, Content, Web, Consultancy

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Discover Malawi

‘Discover Malawi’ was an abbreviated version of the full Best of Malawi brochure. Designed for trade shows and exhibitions, it was light and easy to take away, yet packed with quick inspiration and travel insight.

Malawi Chill Zone: Travel Article

Published in print and online.

“Just take a handful of wood shavings and throw them down the hole.”

I peered over a six-foot drop, charmingly framed by a ceramic toilet seat. Juliet, the island manager, demonstrated how to use my chalet’s core facilities as I became accustomed to my surroundings on Malawi’s Mumbo Island. I was surprised; there was no smell, no stench of you-know-what. And, as I looked on in amazement at perhaps the least glorious element of this opulent mound of rocks, I began to realise what a remarkable place I was in…

READ THE ARTICLE

Best of Malawi

Printed yearly (40,000) the Best of Malawi is the ultimate destination guide distributed to travel agencies, tour operators, and consumers every year.

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