Trailers & Dev Diaries
From capture to end-to-end filming and production, we create narratives pre and post release.
Creative & Video
From trailer production to bus banners - our studio understands what tells a story and grabs attention.
Paid Media Marketing
Raise awareness through social, YouTube and search, and generate sales momentum from day 1.
Social & Organic
Get your future players hyped and build a loyal fan base that makes noise, engages, and widens your reach.
What makes us different?
We’re digital-focused, and everything we do creatively is influenced by that. Whether you are an AAA or indie publisher, catching gamers’ attention is increasingly challenging. There’s so much choice so game marketing strategies need to break the feed and cut through.
Our work across all our clients is about Attracting, Engaging, and Converting your target audience and turning customers into your advocates online. We’re a small agile team of eight industry experts, which enables us to deliver high quality work, quickly. This is why we are relied upon by studios and publishers to create, launch, build and manage their digital marketing campaigns across the globe.
We’re partners who understand the industry and work with you to deliver.
Tasked to re-ignite the Warner Bros, Games UK social channels, we advertised content, engaged the audience and sparked the birth of a very noisy community!
289%
Increase in posting frequency
3,660%
Increase in following
+1,600%
Increase in engagement rate
402%
Increase in engagement rate verses KPI
Trailer and dev diary production
Trailers are often the way gamers get introduced to your game. So you better make them good.
From feed-stopping announcement trailers, to full gameplay trailers, we know how to create an asset that pulls people in.
Working initially in a storyboard to map out the key messages, we’ll capture, cut, re-colour, script and edit as needed in-house and to manage trailer projects from start to finish.
Dev Diaries
They’re so easy to do wrong, but so powerful when they’re done correctly. We’ve resources in-house to film – whether that be in person or virtually – and are experts at creating engaging stories, even with the most complex content.
CASE STUDY
A game launch trailer with a difference.
Re-writing the traditional game trailer format with an engaging dev diary, born out of lockdown, the Windbound video delivered over 1 million views, and was picked up organically and featured by Playstation, Xbox and Nintendo.
Creative & Video
80% of the content we produce for our gaming clients is video. Your product is moving, and so your marketing should echo that. From game snips and funny cuts to mini story-led assets, whether for YouTube, social, or E3, we can help. Our team is also extensively experienced in game capture, removing the burden of asset supply from you.
Our creative work covers every aspect of game marketing - from static creatives for POS and out of home, to social posts and YouTube videos.
Social Organic
There’s no better way to tell a story and build hype than social. We’ve worked with many games generating millions of video views and engagements from global audiences. We’ve developed a winning pre-launch and post-launch content strategy that builds your community and generates excitement prior to the release and reinforces advocacy and growth throughout the game's lifecycle.
With some of our larger publishers, the approval process is weeks long and has multiple sign-off points. We’re well versed in managing this process and ensuring we hit the posting frequency we need.
Digital Paid Media
Paid media is essential to any campaign, but choosing the right channels with the right message and at the right time is vital. We’ve seen players grow more cautious of pre-orders, needing more convincing to buy into the pre-release hype. This is why timing and messaging your paid activity right within the context of your wider marketing and PR plan is essential.
We’re channel agnostic. We’ll run campaigns where we know your audience is: whether that be on Twitter, YouTube, Instagram, Tik Tok, or Reddit. As part of our scoping work we produce extensive paid media plans, with realistic KPIs based on CPMs and audience sizes, allowing you to make informed pre-campaign choices.
