SEARCH & GDN

SOCIAL PAID & ORGANIC

EMAIL DELIVERY

END-TO-END REPORTING

DASHBOARD BUILD

OPTIMIZATION

SEARCH

Often considered the final point of conversion, search shows the active intent of your customer to buy. Whether it's on Google, or Bing, your customers are typing in exactly what they are looking for. Your task is to capture their attention and match their expectations.

For intent search, we can ensure you’re competitive and covering the right keywords at the right time. We focus on CPA as our metric - cost per action. CTR (Click Through Rate) is, of course, important, but CPA gives the best indication of audience narrowing and targeting. You want sales and conversations, and so measuring the cost of each and every action (CPA) will allow us to deliver the best ROI.

We offer a build, a manage, or a build and manage service as required.

+124.4%

CTR INCREASE FOR CLICKTALE ON LINKEDIN

+58%

INCREASE IN CTR FOR KENSHOO ON SOCIAL

-$5.51

REDUCTION IN CPC FOR CLICKTALE ON ADWORDS

24

NEW ASSETS BUILT FOR KENSHOO'S ALWAYS ON

PAID SOCIAL

It’s the platform of the decade and will continue to grow. Our paid social services cover Facebook, LinkedIn, Twitter, Pinterest, Xing, and Instagram. We’ll help find your future customers, and deliver campaigns that deliver ROI.

Whilst we can cover just the roll-out of your campaign, we tend to work with clients on the broader aspect of paid social marketing. This covers artwork, creative, and conversion (landing pages). The benefit being that we can helpfully optimize every aspect of your campaign on an ongoing basis ensuring we test what works, ditch what doesn't, and keep improving your campaigns' performance.

We’ll ensure your audience right, that the message is concise, that your video or graphic ad stands out and disrupts the timeline - all to drive that click through. Then, on the other side, we develop outstanding landing pages that drive conversion. You can have some real fun on social with your campaigns, but there’s also a whole load of science behind it that we can support you with.

ORGANIC SOCIAL AND SOCIAL ADVOCACY

Organic social can be powerful, despite the increasingly harsher algorithms.
The secret ingredients are: great content, consistency, stand-out creative, and smart copy that plays with the channel's capabilities (no boring long paragraphs!).
We usual recommend combining your organic efforts with some sprinkles of paid to ensure that your channels grow with the right audience that will stick around and keep engaging with your content.

If you are a B2B business, adding social advocacy to your organic social efforts can really boost your social performance and also get more internal kudos. We develop programs that will make your employees and colleagues excited about using social and make social selling that much easier.

REPORTING AND TRACKING

Perhaps our most important job in managing your PPC campaign is delivering the visibility you need to report upwards on. We’re entirely transparent with our services, and will never fob you off with fluffy metrics.

You need to know what works, what doesn’t, and the why – and we’ll support this. In addition, we’ll integrate and connect your marketing software so that everything is tracked. Need to know against a lead which Facebook advert delivered the result? No problem. For us, this is the basics, and we ensure you’re up to speed before we start.

DISPLAY & PROGRAMMATIC

Great for brand awareness and remarketing, display puts you on the screen of a very specific audience. But, like all PPC marketing, it’s a case of using the right channel for the right job. Display always comes hand in hand with another channel. We can help you integrate the channels so that they talk to each other, work off the back of each other's results, and compliment messaging to the point of conversion.

SEARCH

Often considered the final point of conversion, search shows the active intent of your customer to buy. Whether it's on Google, or Bing, your customers are typing in exactly what they are looking for. Your task is to capture their attention and match their expectations.

For intent search, we can ensure you’re competitive and covering the right keywords at the right time. We focus on CPA as our metric - cost per action. CTR (Click Through Rate) is, of course, important, but CPA gives the best indication of audience narrowing and targeting. You want sales and conversations, and so measuring the cost of each and every action (CPA) will allow us to deliver the best ROI.

We offer a build, a manage, or a build and manage service as required.

+124.4%

CTR INCREASE FOR CLICKTALE ON LINKEDIN

+58%

INCREASE IN CTR FOR KENSHOO ON SOCIAL

-$5.51

REDUCTION IN CPC FOR CLICKTALE ON ADWORDS

24

NEW ASSETS BUILT FOR KENSHOO'S ALWAYS ON

PAID SOCIAL

It’s the platform of the decade and will continue to grow. Our paid social services cover Facebook, LinkedIn, Twitter, Pinterest, Xing, and Instagram. We’ll help find your future customers, and deliver campaigns that deliver ROI.

Whilst we can cover just the roll-out of your campaign, we tend to work with clients on the broader aspect of paid social marketing. This covers artwork, creative, and conversion (landing pages). The benefit being that we can helpfully optimize every aspect of your campaign on an ongoing basis ensuring we test what works, ditch what doesn't, and keep improving your campaigns' performance.

We’ll ensure your audience right, that the message is concise, that your video or graphic ad stands out and disrupts the timeline - all to drive that click through. Then, on the other side, we develop outstanding landing pages that drive conversion. You can have some real fun on social with your campaigns, but there’s also a whole load of science behind it that we can support you with.

ORGANIC SOCIAL AND SOCIAL ADVOCACY

Organic social can be powerful, despite the increasingly harsher algorithms.
The secret ingredients are: great content, consistency, stand-out creative, and smart copy that plays with the channel's capabilities (no boring long paragraphs!).
We usual recommend combining your organic efforts with some sprinkles of paid to ensure that your channels grow with the right audience that will stick around and keep engaging with your content.

If you are a B2B business, adding social advocacy to your organic social efforts can really boost your social performance and also get more internal kudos. We develop programs that will make your employees and colleagues excited about using social and make social selling that much easier.

REPORTING AND TRACKING

Perhaps our most important job in managing your PPC campaign is delivering the visibility you need to report upwards on. We’re entirely transparent with our services, and will never fob you off with fluffy metrics.

You need to know what works, what doesn’t, and the why – and we’ll support this. In addition, we’ll integrate and connect your marketing software so that everything is tracked. Need to know against a lead which Facebook advert delivered the result? No problem. For us, this is the basics, and we ensure you’re up to speed before we start.

DISPLAY & PROGRAMMATIC

Great for brand awareness and remarketing, display puts you on the screen of a very specific audience. But, like all PPC marketing, it’s a case of using the right channel for the right job. Display always comes hand in hand with another channel. We can help you integrate the channels so that they talk to each other, work off the back of each other's results, and compliment messaging to the point of conversion.

GETTING SOCIAL WITH KENSHOO

Kenshoo is a leading platform provider for PPC advertisers across Google, Bing and social channels. Their technology allows for better optimisation and delivery of digital advertisers, and working for over half of all top 100 Forbes businesses, they’re pretty great at what they do.

Our task was to improve their social strategy – both organic and paid for. We did this, with some quite brilliant results.

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