CAMPAIGN PLANNING

AUDIENCE TARGETING

IDENTIFYING CHANNELS

KPI & METRIC SCOPING

PLANNING

Plans change, of course. In fact, we’re experts at changing plans as we constantly adapt to key indicators such as CTR, CPC when it comes to digital. But, getting a plan in place from the start is key.

With so many channels now available to use, identifying the places in which your desired audience is most likely to be, is crucial. Plus, a campaign is no longer a single step. We have remarketing, nurture, conversion to all consider and must view the buying process as a journey, not a bus stop. This is where we come into our own, and help shape a campaign tightly around the KPIs you want to achieve.

DELIVERY

With our range of services from creative to performance marketing, we’re geared to be able to take your idea from concept to reality. We’re able to support with every element of your campaign, though are equally happy to chip in where needed.

As part of our service for campaign delivery, we also ensure there is a full suite of reporting behind the campaign - backed by tracking and insight.

TRACKING

The majority of digital channels now make tracking super simple, from their side at least. Adding a pixel to your website, an event click through GTM (Google Tag Manager) or goals in GA (Google Analytics) should make the success of your campaign entirely black and white. In fact, if set up correctly, you should be able to optimise your campaign by the minute.

We can support with the technical setup and integration of your marketing and campaigns. We’ll help you pass your UTMs and tracking information not just into your website or marketing software, but also directly to your CRM, to allow for a complete view of your ROI.

Travelport

Getting social

Travelport is $2billion business with offices across the world and around 4,000 employees. They faced a challenge of unifying their social channels, and social message.

In addition, they wanted to grow their brand awareness and prospect acquisition strategies through social paid for channels such as LinkedIn and Facebook. We helped them target the right people, with the right messaged – doubling their engagement and quadrupling their CTR.

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