Jonny Hale

GCLID Tracking – What it is and how to implement it

GCLID (Google Click Identifier) tracking is a unique tracking number that is…

by Jonny Hale

The Multi Channel Masterclass

Put simply, multi-channel marketing utilisers a strategy that has numerous…

by Jonny Hale

Privacy Preference Center

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We use the Meta Pixel to understand how people interact with our website and to improve the relevance of the ads you see from us on Facebook, Instagram, and other Meta platforms. The Meta Pixel allows us to measure actions taken on our site, such as page views or form submissions, and to build audiences for advertising. This data may be used by Meta to personalise the ads you see, in accordance with their own privacy policies. You can manage your Meta ad preferences directly in your Facebook or Instagram account settings at any time. We will only use the Meta Pixel with your consent for non-essential cookies.

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We use the LinkedIn Insight Tag to help us improve our advertising and understand how visitors from LinkedIn engage with our website. The tag provides us with anonymised reporting about website traffic, conversions, and our LinkedIn advertising performance. LinkedIn may use this information to improve the relevance of ads you see on their platform, in line with their own privacy practices. We only enable the LinkedIn Insight Tag with your consent for non-essential cookies, and you can manage these preferences at any time.

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We use Google Analytics 4 (GA4) to understand how visitors use our website and to help us improve your experience. GA4 collects information such as the pages you visit, how long you stay on each page, the browser and device you use, and general interaction patterns. All data is aggregated and anonymised — we can’t identify you personally. GA4 helps us see what content is useful, what needs improvement, and how people navigate the site so we can make better decisions. We only use GA4 with your consent for non-essential cookies. You can change your cookie preferences at any time in our Privacy Centre. Google processes this information in accordance with its own privacy policies.