Spirable Performance Web Design
On a huge growth drive, their goal was simple. Create a beautifully designed website that delivers leads. And, that’s what we did.
+200%
Increase in time on site
-25%
Decrease in bounce rate
+60%
Increase in leads
The challenge.
First on the list was a redesign, flipping their web presence into modern machine delivering a truly exceptional experience.
We’ll be honest. This wasn’t hard. Spirable’s previous site was built on Wix, was very red and white, and looked incredibly out-dated. As part of this project, we introduced a new accent colour (the turquoise) to their brand guidelines which helped soften the palette.
We also introduced more gentle photography that was more approachable, used vector graphics across the site to present information in a visual way, and videoised the site with moving backgrounds and GIFs – after all, video is what Spirable is known for.
"Since it’s launch 6 months ago we’ve lowered bounce rate by 25% and increased time on the site by 200% resulting in 60% more inbound leads that convert into new business at a much higher conversion rate."
Lauren Stephens, Chief Marketing Officer, Spirable
We need in-house control.
“No problem,” was our reply to Spirable’s request. As a growing business, the team was expanding and we needed to pick the most easy-to-pick-up platform out there. We went with Wordpress, using a base theme to keep costs down.
Now, Spirable has ability to fully grow and manage their site in-house; from blogs and gated white-papers, to editing on-page content and imagery.
We need to communicate our product better.
The solution for this was to deliver content and product information via industry pages. Purely talking about a product in context of the product alone is not targeted enough. By using industry pages, these can be used for PPC campaigns and landing pages, as well as navigated through via the site.
We need to convert.
Leads, leads, leads! Everyone wants them within the B2B world.
Creating the new Spirable site was not about prettification, it was about building an engine that would drive new business. Every page was designed to stream customers down the funnel, into a demo request at the end.
And, when they did hit demo, we rewarded them with a super simple conversion page – distraction-free.
The result.
A beautiful new site that engages, retains an audience on-site, and performs when it comes to business needs.
Don’t take our word for it…
Sticky Click transformed the Spirable website into a slick revenue generating machine through creative design and custom Wordpress development. Since its launch 6 months ago, we’ve lowered the bounce rate by 25% and increased time on the site by 200% resulting in 60% more inbound leads that convert into new business at a much higher conversion rate. The team was excellent to deal with, always finding a way to accommodate our requests and feedback with a ‘can do’ attitude. We are thrilled with the website and now turn to Sticky Click for other creative and performance campaigns.
LAUREN STEPHENS, CHIEF MARKETING OFFICE, SPIRABLE
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