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How exact is Google’s Exact Match on Search?

How exact is [EXACT] match on Google? And what is a ‘Close variant’?👇 The problem we see is that…

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The Unstoppable Rise of Video in 2024 Content Strategies

In the fast-paced world of content marketing, video has emerged as a kingpin, captivating audiences…

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Marketing Trends to Prepare for in 2024

As we move further into the decade, the marketing world continues to evolve at an unprecedented…

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3-Step Content Strategy to NAIL Lead Gen – in 3 Minutes

In the next 2 minutes and 58 seconds, we’re going to reveal how we ace lead generation using a…

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How to Get Work Emails out of LinkedIn Lead Gen Cards

LinkedIn Lead Gen cards are a great tool for driving leads. Reducing the barrier to adaption, they…

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How social media platforms are preparing for Christmas

As our lives have become less hectic and more home-based, people are searching for holiday-related…

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15 Things to Check When Your Facebook Campaign is Underperforming

Welcome to my brain dump! There are SO many things to check when your Facebook campaign is…

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A 2-minute guide to UTMs

So you’ve started planning your multi-channel master class, and now you’ve moved onto…

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GCLID Tracking – What it is and how to implement it

GCLID (Google Click Identifier) tracking is a unique tracking number that is added to each…

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Gamification: The Holy Grail Of Engagement

What is gamification? There are numerous definitions all over the Internet, but basically,…

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